Innovation

R D Brixworth3

OUR COMMITMENT

Innovation is a key value of our business – we innovate to drive sustainable business through creative thinking and innovative approaches toward company growth, as well as new technologies.

Consumers are increasingly aware of climate change and resource depletion, and this trend is guiding the focus of innovation at CPL. We create fragrances that ignite the imagination, helping our clients grow their brands and delight their customers. Sustainability is a key part of our innovation that adds value by developing products that benefit both the environment and society.

CPL operates global and local quality management systems in line with ISO 9001:2015 that helps us to manage this vital pillar of sustainability.

 

Our objectives have been established to contribute towards the UN Sustainable Development Goals (SDGs):

Innovation UN SGDs

 

 

KEY FOCUS

In setting our objectives we have focused on the following areas where we believe we can make the biggest impact:

PRODUCT INNOVATION

 Product innovation is essential to drive long-term sustainable growth. Our aim is to create cutting edge, forward thinking, fragrance concepts and technologies that help drive our customers business. We take innovative approaches and directions to explore and solve the challenges of fragrance development that our clients face.

We continue to invest heavily in our R&D teams and facilities so we can continue to drive fragrance innovation into the twenty-first century. Our innovations help to contribute to our sustainability strategy, in particular;

 

EcoBoost creates high-impact fragrances at just 10% of the normal fragrance dosage with no compromise in strength or quality. EcoBoost addresses challenges faced by our customers;

  1. Environment; reducing their packaging, transport, energy and disposal costs,
  2. Formulation; reducing concentration helps reduce solubility issues etc.
  3. Cost; by using 90% less fragrances EcoBoost helps our customer significantly reduce their costs
  4. Regulation; lower dosages are often below the regulatory threshold required so, they don’t require on-pack labelling.

 

PRODUCT SAFETY & LABELLING

 We ensure that our products are safe for people and the environment when used as intended. Every one of CPL’s fragrances are subject to strict regulatory, quality, safety and environmental assessments. ISO  9001, ISO 14001 and OHSAS 18001 standards form the foundation of our manufacturing processes, including responsible handling of materials.

Providing safe products is essential. We are committed to ensuring the compliance of our fragrances and ensuring they are safe to handle by our customers.

COMMUNICATION & TRANSPARENCY

 Communication and transparency are important to both CPL and our stakeholders. One of our values at CPL is to operate in an honest and ethical way and transparency is part and parcel of what that looks like.

The first step in improving our communication is the publication of our first annual Sustainability Report.

ECONOMIC PERFORMANCE

CPL continues to grow, and we are again aiming for sales growth in a challenging environment. Negotiating contracts and raw material availability is a priority, and navigating political uncertainty, particularly with regards to Brexit.

In 2018, we acquired dM Fragrances, now trading as CPL Aromas Spain. This strategic acquisition has added a new manufacturing site to our company and helped us mitigate the risk of Brexit.

In addition, we continue to invest in our facilities, with automation introduced to our Colombian and Spanish manufacturing sites to enable more efficient production and increased capacity, and a new IT Centre of Excellence, to digitally transform and lead CPL Aromas into the next phase of growth.

 

DRIVING THE STRATEGY

Our sustainability strategy is driven by our R&D Managers, Green Teams and Senior Leadership who are working hard to introduce more sustainable innovations. They are constantly looking for improvements such as operational efficiencies and new technologies and are key in the communication of our strategy at the local level.

 

OUR REPORT

To find out more information and to request a copy of our sustainability report, please email us at: sustainability@cplaromas.com