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Fragrance Trend

From fine dining to fine fragrance

In collaboration with culinary magazine FOUR and niche perfumery brand Boadicea The Victorious, CPL Aromas’ global director of perfumery Christian Provenzano worked with Michelin starred Chef Jason Atherton to create the premium perfume Vetiver Imperiale.

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Fragrance Trend

TOBACCO & CHEMISTRY

Considered by the Indians as a precious plant, the large and bright green leaves of tobacco were used during spiritual rituals for the purification of souls and for “divine” communication.

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Fragrance Trend

Thinking about Colour

Trends come and go; we look at them, discuss them and analyse them. Sometimes we are spot on and sometimes, well let’s just say it didn’t work out the way we had hoped or planned it. Trends can also surprise us; and that’s the situation right now with colour.

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Fragrance Trend

January Blues

December- the most festive time of the year, full of warming spices, mulled fruit and sweet sensuous chocolate scents filling the air, mingling with the smell of the crimson log fires after a cold crisp walk in the wintery breeze. Enter January-

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Fragrance Trend

Fashioned From Nature

The world renowned Victoria and Albert Museum invites visitors to look at the world of fashion -fashion from the animal kingdom, fashion inspired by the natural world and the future of fashion in the exhibition ‘Fashioned by Nature’.

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Fragrance Trend

Talking scents with Odette Toilette

Lizzie Ostrom, aka Odette Toilette has many strings to her bow; event curator, author, blogger, purveyor of olfactory adventures and perfume obsessive. She chats to us about her fragrant events, her views of the industry and her most beloved scents.

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Fragrance Trend

Looking to the Future

Now the four week circus of shows is over, many trends have started to circulate and many thoughts and ideas have been thrown around. Here is one trend which especially applies to fragrance and fashion in today’s problematic economy. The rise of the small, the rise of the individual, the rise of the limited edition, the rise of products with integrity, the rise of local, the rise of the special and the rise of craft.

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Fragrance Trend

From ancient culture to modern luxury

With a history spanning more than 5,000 years, Arabian perfumes are steeped in exotic and local traditions. Take a walk down any of the Middle Eastern souks, be it the Khan al Khalili street in Cairo, the Sikkat al Khalili street in Dubai or the frankincense trail in Dhofar and Salalah in Oman, it will surely be one smelly affair that you won’t forget.

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Fragrance Trend

Fashionably fragrant

Since 2001, CPL Aromas have been fortunate enough to be associated with London College of Fashion. Over the past sixteen years, we have benefited from the creative designs of many of the world’s most gifted fashion students that have attended the college.

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Fragrance Trend

The niche market: How to stay original, bold and daring

Over the last ten years niche fragrances have experienced a great success and the market is expected to continue to grow. In fact, it is the best performing category within the global prestige fragrance market and the fastest-growing segment, estimated to represent as much as 10% of the total prestige fragrance annual sales.

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Fragrance Trend

The changing fashions of brand

Over the past five decades, the business of branding has evolved dra¬matically, from the creation of simple visual identity, to the development of business-critical strategy that drives growth and sustains success. Busi¬nesses now exploit brand equity to both attract and retain customers, and to carve-out market-share.

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News Article

The Denney Edition at Rainham Hall

CPL Aromas has collaborated with Tasha Marks of AVM Curiosities on a scented masterpiece for the newly opened Denney Edition at The National Trust’s Rainham Hall in Essex, UK.

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Fragrance Trend

'Smells are like quicksilver': James Craven of Les Senteurs Perfumery

James Craven is a Fragrance Archivist at Les Senteurs, the UK’s first niche fragrance boutique founded in 1984. A pioneer of niche fragrance, Les Senteurs has always advocated the ‘slow’ selling of fragrance, giving customers the time and opportunity to learn about perfume. James writes widely on the connection between smells, fragrance, history and memory.

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News Article

Cos Stores and The Fir Tree

Cos Stores, part of the H&M group, are soon to launch their new Christmas windows in a range of their UK stores featuring an installation developed by Lizzie Ostrom, aka Odette Toilette, in collaboration with CPL Aromas.

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Fragrance Trend

Four ingredients to watch

Why maracuja oil, kombucha tea, brazilian red clay and black rice are growing in popularity within personal care and skin care.

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Fragrance Trend

An interview with: Amanda Carr

"The big fragrance brands have finally woken up to the fact that the consumer wants something more adventurous, interesting and authentic from their fragrance." What's next for fragrance brands? We asked retail trend forecast, freelance writer and blogger Amanda Carr.

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Fragrance Trend

Fashion Gets Real?

For years our wardrobes have been filled with clothes, but fashion likes to think of them as anything but. “Must have”, “seasonal buy”, the “hot item”, “wardrobe essentials”, “trends”, and a million other terms bring an importance to each and every piece to try to persuade us that they are new and must be purchased.

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Fragrance Trend

In search of the new; culture counts

Fashion is always about the new; new colours, new items, new names. Looking for a new city outside of the big four fashion weeks; New York, London, Milan, Paris, has become a familiar story. Yet at the same time these familiar questions always arise - what, where and who do we look at, when there are so many options and alternatives?

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