Fragrance Trends

The Amalfi Coast

Words

Chiara Buongiorno

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The land of lemons, umbrella pines, gorgeous rocks, ceramics and the sea…

 

Along the Amalfi Coast, you can’t help but be amazed by the blue of the sea and the multicolour flowers that adorn the terraces, facing the romantic and endless horizon. Here, seasons don’t exist: the sun shines for most of the year, making sure anyone who visits sees the magic. 

 

The Amalfi Coast is a 50-kilometer stretch of coastline along the southern edge of Italy’s Sorrentine Peninsula, in the Campania region. Houses nestle into the cliff-face that leads down to the Tyrrhenian Sea; a tiny village of winding roads and sea-view balconies hang under the air of delicate Bougainvillea and Frangipani flowers. As one of the region’s main maritime powers since at least the 6th century, Amalfi is full of historical interest and has many beautiful medieval buildings. 

 

Sea breeze, salty rocks, lemon trees, pine needles, home-made food: this is what your nose encounters whilst walking through the little streets of the small pastel villages of the Amalfi coast or simply by driving up and down the coastline. 

 

Positano is a small town on the Amalfi coast in Campania, Italy. It was built vertically on the face of the mountain, leading down to the coast, and is the most luxurious and romantic spot in Italy. Another town set like an eagle’s nest above the dizzying landscape is Ravello – a peaceful and charming resort on the Neapolitan Riviera. Early summer is the best time to explore its largely traffic-free lanes or to wander among the terraces and pergolas of its elegant gardens, with vertigo-inducing glimpses of the Mediterranean below. Greta Garbo, Jacqueline Kennedy and Tennessee Williams all holidayed here, and the place still has an air of glamour. 

 

Positano has always been synonymous with fashion. The small town has an ancient tradition for crafting silk and lace. During the 1950s and 1960s, Positano became the heart of seaside fashion. Over time, local tailors became known for specialising in lingerie for summer, light and colourful summer clothing, elegant accessories, hats and sandals.

 

The below are some of the many sensorial pleasures that CPL Aromas’ perfumiers are inspired by when visiting the Amalfi Coast.

 

Umbrella Pines

When you go to the South of Italy, you will notice the pinus pinea – or umbrella-pines, also known as the Italian stone pine or parasol pine. These are the trees that bear the edible pine nuts. With their rough textured bark in shades of caramel, nutmeg and honey, their lofty fragrant canopies provide a home for chittering birds in winter and spring, and for the chirring cicadas in summer and autumn. 

These trees offer cool shade in the summer and shelter from the rain in the winter. The umbrella pine was a striking feature of the Italian coast even in Roman times, and these trees continue to line many historic Roman roads today. 

 

Ceramics

The art of making ceramics is one of man’s most ancient activities. The combination of earth, fire and human workmanship has long created objects of practical and ornamental beauty. 

Ceramic products have been produced in many areas and countries, but Italy has certainly always been one of the most well-known for its ceramics. One of the major centres of ceramic production in Italy has been Vietri sul Mare in the Amalfi Coast, together with Positano. The area of the Amalfi coast has been one in which the local earth, rich in clay and volcanic minerals, has been used to produce ceramics for thousands of years. 

 

Limoncello

Limoncello is an Italian lemon liqueur mainly produced in Southern Italy, especially in the region around the Gulf of Naples, the Sorrentine peninsula and the coast of Amalfi. 

Traditionally, limoncello is made from the zest of Feminello St. Teresa lemons, also known as Sorrento or Sfusato lemons. Lemon zest, or peel without the pith, is steeped in rectified spirit until the fragrant oil is released. The resulting yellow liquid is then mixed with a simple syrup. Varying the sugar-to-water ratio, the temperature affects the clarity, viscosity, and flavour. Opaque limoncello is the result of spontaneous emulsification (otherwise known as the ouzu effect) of the sugar syrup and the extracted lemon oil. 

 

Leather

When you walk through the small streets of the Positano village you will be amazed by the many boutiques where experienced artisans show case their own sandal creations, tailor-made for every taste, from the simplest to the highly ornate. These hand-made sandals are one of the most famous products of the craftsmen in Positano. Often you will sell small banners saying “Sandali in 5 minuti” (sandals in five minutes).

 

Get in touch today with your CPL contact to work together in bringing all of these unique stimuli to your products.

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