Fragrance Trends

From catwalk to fragrance


Tony Glenville


Different ways of dressing demand different scents that behave on the body in a particular way, just like cut, pattern and colour do. Here are some of my thoughts on how the trends from the catwalk become trends in how we wear fragrance, and how you can play with your style in your use of fragrance.

Minimal – streamlined, modern, and simple – without being dull or basic

Fragrances with a slight surprise in them but always on the light side, with a day-to-evening feel.

Art gallery style – the combination of timeless pieces with one or two amazing things from unusual or new designers.

Limited-edition fragrances or made-to-order personal fragrances.

Floral Motifs and Inspirations – Season-less use of prints, applique, and abstract print in all colours.

Floral based fragrances weaving the light and airy together with headier accords of jasmine and tuberose.

Statement layering – pile it all on: pattern, texture colour and pieces.

Bold strong scents with surprise notes and accents added to the mix.

Retro 60’s, 70’s, 80’s 90’s – the trick of looking back, but for today.

Retro fragrances re-imagined, revivals and memories: try Charlie, Youth Dew, Opium.


Tony Glenville shares his thoughts on fashion and trends in regular articles for our website. Tony is Consultant Creative Director to London College of Fashion (LCF), University of the Arts London.  He is Couture Editor for Luxure magazine, and his prolific career in fashion journalism has seen him covering the major fashion scene, haute couture, and London and Paris Fashion Weeks, as well as working with NOWFASHIONSchön!AntidoteLashNarcisse and Renaissance magazines. He is author of the books Top to Toe, a guide to men's grooming and New Icons of Fashion Illustration. He also works closely with Fashion Scout and is a judge at Graduate Fashion Week.