Fragrance Trends

CPL FAR EAST – The World's Growth Engine

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Ingeborg Milsted

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Excitement, exponential breath-taking growth and youth combined with traditions, culture and culinary excellence. A vast region encompassing tropical islands, mountains, forests as well as some of the most modern high rise cities in the world. Asian rituals have long been centred around fragrant oils, enhanced by patchouli & clove from Indonesia, geranium & cinnamon from China, ginger & osmanthus from Japan and of course eucalyptus from Australia.

 

CPL outside building DSC7179CPL Far East Headquarters are located in the bustling city of Hong Kong, a fusion of eastern and western cultures and a key gateway to China. Modern architecture, stunning skyscrapers, Victoria harbour and relentless shopping make Hong Kong ‘Asia’s World City’.

CPL Far East was formed in 1991 by Thomas Wan.

“I started with 6 employees and a small turnover. Building the team by training up young talents has always been the goal. I am proud to have established a well-structured company full of talented and dedicated employees, and a good business platform to pursue continuous and steady business growth”.

Thomas Wan, Co-Managing Director CPL Far East 

 

Today we are very proud to have 12 operational centres in Hong Kong, China, Malaysia, Thailand, Vietnam, Indonesia, Philippines, Myanmar, Taiwan, South Korea, Australia and New Zealand. 

 

With a team of 250 employees, we are laser focused on driving our customers’ businesses forward in the most efficient manner possible relying on market understanding, rapid sampling as well as an expert sales team with a hands-on approach. We build strong customer partnerships providing creativity as well as sound technical support.  

“Time flies! I have been with CPL Far East for more than a quarter of a century, 28 years to be exact. What keeps me going? The human- touch style of management and minimal bureaucracy. These key elements contribute immensely to our success”. 

Cheng Heng Yew, Regional Sales Director

 

In Indonesia & Malaysia we have extensive evaluation centres for our evaluators as well as our customers, allowing us to sample fragrances in all stages of their in-use profile. Hong Kong is the Centre of Excellence for Home Fragrances, and is at the forefront of all technical and creative aspects related to candles, reed diffusers and EVA. Our unique two-storey factory in Hong Kong leverages the law of gravity for easy blending and ensures on-time deliveries. 

 

In 2019 we welcomed Thomas Woo who has recently taken up the position of Co-Managing Director.

“I am delighted to join the CPL family again, where I started my career in the Fragrance, Flavour and Ingredients industry back 28 years ago. It is a dynamic company with forward looking insight, led by a dedicated and professional global team which keeps CPL shining. I am glad to be part of it and lead the Far Eastern team”. 

Thomas Woo, Co-Managing Director CPL Far East  

 

A CPL WeChat account (the most popular social media in China) has just been launched actively promoting CPL, Fragrance Trends, New Technologies, News and Events to our customers in China. Click here.

 

We have grown successfully over the years foremost by putting the customer first - building a strong rapport, sharing creative ideas and ensuring fast communication channels. Our work is underpinned by an unwavering passion for perfumery which is shared amongst all employees, combined with a family culture where people feel empowered and joyful to be part of the team.

Let’s create together.

 

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