Fragrance Trends


La cultura del amor: Día de Sant Jordi: rosas, libros y enamorados

Culture of Love: St George’s Day with roses, books and lovers

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Spring / Summer 2020

Sustainability – one of the biggest macro trends we have seen for decades, is a huge focus for consumers and businesses alike. 

This edition of Forecast discusses what it means to be sustainable, what brands are doing to position themselves in the current market and how the world is adapting to this new mindset. How does this global trend change the way we shop? How are fragrance materials chosen? And how are consumers influencing the innovations being created?

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