Fragrance Trends


The niche market: How to stay original, bold and daring

Over the last ten years niche fragrances have experienced a great success and the market is expected to continue to grow. In fact, it is the best performing category within the global prestige fragrance market and the fastest-growing segment, estimated to represent as much as 10% of the total prestige fragrance annual sales.

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Spring / Summer 2017

This edition launches the new look of our trend magazine, which for the first time incorporates our new corporate branding. Inspired by the world of fashion we bring you new ideas and insights that help to grow your brands and delight your customers.

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