We’ve always challenged convention – much like the great fashion and fragrance houses we work alongside. We structure our business and invest in our research and development facility to enable our people to innovate freely, sharing ideas and challenging themselves and each other.
Innovation in action
We take innovative approaches and directions to explore and solve the real-world challenges faced by our clients. By doing so we have created breakthrough products that have revolutionised existing markets and unlocked entirely new ones. Our perfumers regularly take time away from day-to-day projects to explore ideas, enhance their talents and break new ground.
There are many examples of how our approach creates inspiring results for clients. Our AromaCore technology is an established technology renowned for its ability to lock fragrance within an outer wall, which can be broken under pressure to release long-lasting fragrance performance. AromaCore continues to wow clients in the laundry sector and this technology is now available for use in personal care products.
EcoBoost is our technology that creates high-impact fragrances at a fraction of the normal dosage levels. It enables clients the world over to reduce their transport costs and environmental impact while adding value by giving them enhanced flexibility in creating new fragrances.
We continually identify new applications and areas where we can apply AromaGuard, our malodour counteractant technology. For every application we must first reproduce and understand the components of the malodour. As applications become more complex we need to create fragrances able to adapt to, and mask, changing odour molecules.
Rather than shy away from such extreme challenges, we embrace them as an opportunity to learn, to evolve and master new technologies and, ultimately, to bring the benefits to our clients.