jeon sunghun

Location : Hong Kong

Jeon Sunghun

Perfume is a liquid jewel that has always fascinated me. It defines our memories as well as future tastes and fashions. 

I began working in the perfumery industry in 1991 and joined CPL Aromas 11 years ago. I try to create original perfumes that people will also want to wear every day, made with a knowledge of raw materials alongside a trio of inspiration, creativity and memory. Fragrance is a rare place where emotion and rationality harmonise. I will never stop learning how to create perfumes, and I find that truly motivating. 

I am based in Hong Kong in the Far East Division, and work on creative projects for Asia, in particular the Korean market.