CPL Aromas renew their Brand Identity in line with their strategy and sustainability pledge


CPL Aromas has renewed its Brand Identity to better reflect the company’s strategy and its undivided commitment to sustainability.


In an original touch to be in line with the industry, CPL Aromas’ Brand Identity components have changed their name: from Values to “Ingredients”, from Mission to “Formula” and from Vision to “Essence”.


The Ingredients – the foundations over which the company is built – are Quality, Responsibility, Sustainability Mindset, Independence and Family Pride. They closely reflect our strategy of remaining a family company, independent and committed to sustainability. Last but not least, they address the company’s pursuit of innovation and superior quality in delivering customer solutions.


The Formula shows what CPL Aromas does in inimitable fashion: “We bring success to our customers through innovative fragrances, outstanding service and a human touch”. And the company’s Essence, or what it all boils down to, comes down to one simple sentence: “Infusing happiness through scents”. 


Last but not least, CPL Aromas’ tagline will change to “Let’s Create Together”, a more active and playful proposition and one which involves our existing and potential customers to a greater degree.


“We wanted our brand to shout out all the things we are so passionate about”, said Alejandro Massalin, Global Brand and Marketing Director. He added “It is very important that the company continues to live and breathe the new Brand Identity, and this will be our focus in the coming months”. 


The Brand Identity will be rolled out across our website and all our communication assets within 2020.

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