The Smell of Confidence


CPL Aromas have been lucky enough to work on a fragrance for the collaboration between Oliver Bonas and UK Youth. Oliver Bonas chose UK Youth as their Be Kind charity partner for 2019-2020. The fragrance will be used alongside a ‘Care Range’ -a collection of products that are available in the UK and are being sold in aid of UK Youth during the partnership, some of which have been developed with the UK Youth team and its young members.

Sam Knott, one of CPL Aromas UK account managers was approached to work in conjunction with OB and UK Youth to create a fragrance for a candle and diffuser that would represent ‘Confidence’- something many young people lack in the current world. Fragrance has the capability of creating a powerful effect on us and can be directly linked to our emotions, UK Youth seek to develop people’s emotional capabilities- one being confidence.

The process began by CPL Aromas supplying a dozen different scent combinations to the OB team and working together they whittled it down to just a few options. Then OB turned to the young people involved in the UK Youth’s personal development and leadership programme, UK Youth Voice to help make the final decision. Four members from this program and the buyers from OB were given the opportunity to visit CPL Aromas Innovation House to smell the fragrances.

CPL hosted a workshop led by Sam, where the team were able to learn about different scents and how they are categorised, combinations of notes that work well together and what formats best compliment different fragrances. A range of oils were smelt from sweet to herbal, animalic to oriental, giving a small insight into the vast palette CPL has to offer. 

After the workshop, it was time to choose a fragrance that best resembled ‘confidence’ from the previous short list. The UK Youth representatives and OB went through each fragrance, taking time to reflect on the smell and choose their favourite scent. There was a clear favourite- one that shouted confidence. The selected fragrance created by our creative perfumer Ange Stavrevska, has a sweet gratifying confidence of juicy mango and exotic papaya that are intensified by juicy raspberry and ripe peach, sitting on a cushion of warm rich amber and sweet vanillic coconut.

The scented CONFIDENCE candle and reed diffuser which are beautifully packaged in bright ombre packaging are now available to buy online and in some Oliver Bonas stores, with up to £2 per item being donated to UK Youth.

UK Youth is committed to providing young people in every community access to appropriate, high quality services so they are empowered to build bright futures regardless of their background or circumstances. Donations from Oliver Bonas will enable young people to take part in UK Youth’s development programmes, to develop the key life skills they need to build a bright future.


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