From the dramatic and moody Ultra Violet to the energetic and softer Living Coral, the announcement from the Pantone Colour Institute comes at a great time to project some positivity.
A more natural colour- paired with a marketing video of goldfish swimming up to coral- is a nod toward getting closer to nature and the natural environment that surrounds us. It gives us a gentle reminder of the Great Barrier Reef and the ocean that have had a huge amount of focus directed at them this year- with documentaries and reports detailing the extent of damage that has been inflicted upon the ocean floor.
However, the colour is not only to make you reflect and far from feeling sombre, it is a colour full of happiness and vitality. With all the negative and unsettling movements happening in the current climate, people are in need of an uplifting colour, one that creates warmth and pulls you in, a colour that can only be seen as a positive.
The decision for the most talked about colour of the year isn’t made without plenty of research, scouring the globe for trends and picking up on the ambience that engulfs us all. This research comes to a head in December every year when Pantone makes their announcement, following on from this on their Instagram page Pantone describes the colour as:
“an animating and life affirming coral hue with a golden undertone that energises and enlivens with a softer edge, sociable and spirited, the engaging nature of Living Coral welcomes and encourages light-hearted activity. Symbolizing our innate need for optimism and joyful pursuits, Living Coral embodies our desire for playful expression.”
Not one to be behind, the fashion industry has used splashes of coral a perfectly combined blend of pink and orange to adorn the models that glide down the runway, designer Poiret’s use of floaty layers and Akris smooth textile will surely inspire the high street who will no doubt pick up on the colour of the year next season.
If you aren’t quite ready to dress in head to toe coral the beauty industry is at hand with their shades of blush- a long standing favourite within the beauty field for its universally flattering capability. Leading make up brand, Mac have an aptly named shade of blush called ‘Hey, Coral, Hey…’ which they describe as a bright pink coral. The brand Nars is also living up to its forward-thinking trend setter title with their satin lipstick in shade Niagara- a pink based coral- sure to soon be a hit.
Whether it is through fashion, beauty or in your home get ready to embrace all things Living Coral with an optimistic attitude.