The world has changed, it’s a conversation, and the world hasn’t grown bigger or smaller, but many countries are looking inwards for their creative solutions.
Appropriate is the word which constantly springs into my conversations and advice. I always return to colour; if everyone mentions a colour but it doesn’t suit your product or clients, don’t do it. Find a way to use it in visual merchandising, accessories or anything rather than simply using that specific colour because it’s “on trend”.
Words by Tony Glenville