I Always Return to Colour

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The world has changed, it’s a conversation, and the world hasn’t grown bigger or smaller, but many countries are looking inwards for their creative solutions.

Appropriate is the word which constantly springs into my conversations and advice. I always return to colour; if everyone mentions a colour but it doesn’t suit your product or clients, don’t do it. Find a way to use it in visual merchandising, accessories or anything rather than simply using that specific colour because it’s “on trend”.

 

Words by Tony Glenville