CPL Aromas presents a fresh new face to the world


A bold and stylish new corporate identity is today launched by CPL Aromas featuring imagery representing the future for the world’s leading, fragrance only, fragrance house.

The new branding will be unveiled at stand Q48 at the In-Cosmetics exhibition at London’s Excel centre on April 4.

Recent investments within the company have led to greater focus on the fine fragrance element of the business and this changing emphasis and repositioning is being supported with a major rebranding exercise including a new corporate logo. The design pays homage to the purple marque which has long been associated with the company but presents a bold evolution of the company’s identity.

CPL Aromas is at the cutting edge of fashion as well as technology and the new identity, concentrating on the super-premium positioning for which the company is already known, will be supported with astonishing and vibrant lifestyle images capturing the essence of the Group’s brand persona.

Francis Pickthall, the Group’s Marketing & Brand Director, explains:

"Our new brand identity is an expression of the unique approach we take to create fragrances that ignite the imagination. The vibrant and stylish images used in our new branding portray the bold and innovative approach taken by our fine fragrance perfumers who continually strive to delight customers throughout the world."

The new branding exudes a premium and stylish feel presented in the company’s new website that showcases stunning new photography specially commissioned from award winning photographer John Ross.

The launch is to be celebrated at a glittering cocktail party to be held at the iconic Gherkin tower in the heart of London where guests will be served unique cocktails, created in honor of CPL Aromas and inspired by the company’s captive ingredient technology AromaFusion.

Founded in 1971 by Michael & Terry Pickthall CPL Aromas is today the world’s largest, fragrance only, fragrance house employing over 500 staff and operating from 17 locations worldwide.