CPL Aromas helps BBC sniff out a disability issue


CPL Aromas has been in the news this week. The BBC is featuring disability in the workplace #DisabilityWorks, and chose to feature fragrance as part of the week-long series.

BBC Business Live today (23rd February 2017 at 08:40 am) interviewed Angela Stavrevska, CPL Aromas’ UK Creative Director and Perfumer, who spoke about the company’s initial work, together with others, to undertake research and then establish a training programme for people with visual impairments.

This initiative has led to employment for people who, due to their impaired sight, have developed an enhanced sense of smell – a sense giving them skills ‘highly valued’ by the fragrance industry, the research report says. The College of Fragrance for the Visually Impaired (COFVI) in Mumbai, India has so far trained 14 people, 8 of whom are in employment in the fragrance industry.

CPL Aromas hopes that the emphasis on employment for disabled people will inspire others. On BBC Business Live, Angela Stavrevska encouraged presenters Sally Bundock and Aaron Heslehurst to smell some of her company’s unique ‘Aromafusion’ fragrances. The programme pointed out that CPL Aromas, which is the world’s largest ‘fragrance-only’ fragrance house, operates from 17 centres across the world.

Key facts

  • Research published in Perfumer & Flavorist in 2012 by Singh and Mago of CPL Aromas FZE; Sonavadekar, CPL Aromas Pvt. Ltd; Bankhele, Babu, Deshpande, Sahu and Mirkar, Anthea Aromatics; and Dix CPL Aromas Ltd found that those with visual impairment who were tested were 2 and a half times more likely to pass a fragrance recognition test.
  • 14 have so far trained at COFVI.
  • CPL employs one of these; 7 others have found employment in other fragrance houses.
  • Victa in the UK is working with CPL Aromas to explore opportunities for blind and partially sighted people in the UK.