Whatever products you use on your body, wherever you are in the world, chances are you have used a product containing a CPL fragrance. From moisturizers to deodorants, we have helped to create some of the world’s most successful and best-loved brands.
This product sector – with its many sub-sectors – covers a vast range of individual products, and with regular shifts in fashion is also the fastest-moving in terms of brand cycle and innovation. New developments in technology can generate their own demands in the marketplace, while regional differences bring the need for culturally sensitive localization of products.
Keeping the market supplied with fresh, exciting products requires a considerable development resource and a constant stream of new concepts. At CPL, we have product marketing specialists working constantly to create innovative new ranges for this especially demanding sector – as well as a huge library of fragrances upon which to draw. Our state-of-the-art production facilities – including Fricke production technology – ensure rapid turnaround of the final fragrance as well as guaranteeing consistent quality. Our worldwide presence and multicultural infrastructure also mean that localization needs can be met by those with first-hand knowledge of the region.